Privacy Policy

Pulse is an organic social performance analytics product for B2B brands, built and operated by Ascentive Acquisition. We connect the social accounts you authorise, read their organic performance, and turn it into analysis your team can act on and present to leadership.

This policy covers the Pulse application and the data we process on your behalf when you connect an account.

When you connect an account, Pulse reads its organic analytics on a read-only basis. We support Instagram today, through Meta, with LinkedIn, YouTube and TikTok being added over time.

The data we read covers organic content and account performance, including:

• -Post and video metadata, such as captions, format and publish time.
• -Engagement metrics, such as likes and reactions, comments, shares, saves and views.
• -Reach, profile and page statistics, follower counts and aggregate audience demographics.

To be precise about the limits of what Pulse does:

• -We never publish, post, schedule or change anything on your accounts.
• -We do not read private messages or direct messages.
• -We do not collect paid or advertising data, and we run no ad spend, cost or campaign tracking.
• -We do not sell or rent your personal data.
• -We do not track you across other websites.

Data is only ever retrieved through each platform's official API. You authorise access using OAuth, the standard sign-in flow run by the platform itself. We manage these connections through our integration provider, Nango.

Pulse does not see or store your platform passwords. You can revoke access at any time, either from the platform's own settings or from within Pulse, and we stop reading data as soon as access is removed.

Your data is stored in our Postgres database, hosted on Neon, and accessed through Prisma. Authentication is handled by Better-Auth, and the application is hosted on Vercel.

We rely on the following sub-processors to run the service:

• -Nango - manages the OAuth connections to your social accounts.
• -Neon - hosts the Postgres database where your data is stored.
• -Vercel - hosts and serves the Pulse application.

We keep connected-account data for as long as you need it to see your performance over time. We retain it for [TODO: confirm exact retention period with Oindil].

Connected-account data is deleted when you disconnect an account or close your workspace, and on request. Once deleted, it is removed from our active systems.

You can, at any time:

• -Access the data we hold about you.
• -Ask us to correct data that is wrong or out of date.
• -Ask us to delete your data.
• -Revoke a connected account, from the platform or from Pulse.

To exercise any of these, contact us using the details below and we will respond within a reasonable time.

For any privacy question or request, email us at privacy@pulse.app [TODO: confirm this is the right inbox].

We may update this policy as Pulse adds channels or changes how it works. When we make a material change, we will post the updated policy on this page and revise the effective date above.

Effective 4 June 2026