Instagram,
in depth.
Reach, interactions, views and followers for your business account, split by format and compared period over period. The full picture behind the grid.
The Pulse app, with sample data. Click around.
The format truth
Reels, carousels and static posts measured side by side, so the next content decision rests on what actually earned reach.
Sample Reach for Reels, carousels and static posts, side by side.
Engagement, drilled down
Likes, comments, saves and shares tracked separately, with engaged accounts and followers beside them.
Sample Saves and shares tracked apart from likes.
Who is following
Top countries, top cities, age and gender for your followers, as Instagram reports them.
Sample Most followers aged 25 to 34, in the UK.
Limits
What Pulse can't show for Instagram
Pulse shows what Instagram's API gives it and leaves the rest blank, rather than estimating.
- Profile visits on their ownMeta retired profile views from its current API.
- Account figures per postInstagram reports accounts engaged for the whole account only, so there is no per-post split.