Brand CentreYour brand,
Your brand,
written down.
Voice, audience, goals and content pillars in one place. Pulse uses them for every AI answer and every daily insight, so the advice sounds like you and serves your goals.
app.web-pulse.co/brand-centre
Sample dataThe Pulse app, with sample data. Click around.
01
Voice you can tune
Describe the voice, pick up to three words for it, set how formal, playful and technical it should be, and list the words to use and avoid.
Sample Plain, direct and warm, with UK spelling.
02
Audience and goals
Who you are speaking to, what they struggle with and the two goals you are working towards.
Sample Grow LinkedIn followers among marketing leads.
03
Content pillars
Up to five themes your content returns to. The planner and AI insights both use them.
Sample How we work, customer stories, product, team.